GTMN
GTMN is the GTM News Podcast. A live weekly show that sits at the intersection of growth marketing, sales tech, marketing tech, and ad tech. We are the “Front Page for GTM Tech” — blending sharp commentary, data storytelling, interviews, and trends.
Hosts are Pranav Piyush and Austin Hay — both operators in the ecosystem with GTM experience across Ramp, PayPal, Dropbox, mParticle, Branch, BILL, and with published courses at Reforge!
GTMN
GTMN - E4 - Meta's $16B Scam Ads, LLM Traffic is Dying, Google's AI Chicken Ad
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In the fourth episode of GTMN, hosts Pranav Piyush and Austin Hay dive into a breaking Reuters report alleging that 10% of Meta's 2024 revenue, or $16B, came from ads promoting scams. They also analyze the massive Q3 ad revenue growth from platforms like Reddit, Amazon, and Applovin, and discuss why Applovin's gaming ad network is a sleeping giant.
The conversation then shifts to a surprising report from Kevin Indig showing a decline in LLM referral traffic to B2B sites. Austin explains why the new marketing playbook is to get cited in original content on platforms like Reddit and YouTube, where LLMs actually train.