GTMN
GTMN is the GTM News Podcast. A live weekly show that sits at the intersection of growth marketing, sales tech, marketing tech, and ad tech. We are the “Front Page for GTM Tech” — blending sharp commentary, data storytelling, interviews, and trends.
Hosts are Pranav Piyush and Austin Hay — both operators in the ecosystem with GTM experience across Ramp, PayPal, Dropbox, mParticle, Branch, BILL, and with published courses at Reforge!
GTMN
Is Marketing Attribution A Lie? | GTMN 12
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In Episode 12, Austin and Pranav dive deep into the "Attribution Odyssey," exploring why 80% of founders have the wrong expectations about what their data can actually tell them. They discuss why deterministic attribution is often misunderstood , the reality of "broken" tracking in a privacy-first world , and the new era of advertising on Google's AI surfaces.